Wow! If I had to sum up the last three years in one word, that would certainly be it - 'wow!'

Three years ago (well, July 22nd) our graphic designer loaded the last template revision, and our (now retired) website was ready to launch! For eleven months our store solely ran from our (former) dining room, with inventory strategically placed out of our then-infant's reach.

From there, we grew into a small commercial space. The space seemed like the ideal bridge between our home and (eventual) storefront.

Unfortunately, we outgrew it virtually the same day we moved in! But I was committed to two things - A. not moving into a storefront until our daughter started preschool and B. remaining debt free with each step forward. Everything came together late last summer, and by fall we'd found our perfect storefront.

Fun fact - the storefront at 6215 Oak St is the very same one I'd wanted from the day the store was merely a twinkle in my eye. True story. And after all these moves, we are still only four blocks from our store's original location!

And now that you know our history, help us celebrate it by PARTYING IT UP!
Party starts 8pm July 20th and ends Monday night, July 22nd.


  • A Tula! That's right! One lucky entrant will win a Tula carrier. Find entry form on our Facebook page. (winner chooses size and print; sponsored by the lovely folks at Tula). No purchase necessary to win.
  • Every order from 8pm ct tonight (7/20) through Monday (7/22) at 23:59 ct will be entered to win a $50 gift certificate. No minimum purchase to enter.



How to Snag Your Good Stuff
  • Select your freebie(s) from the dropdown on this page
  • How much swag can I snag? 
    • No limit on Haba toys or Piggy Paint
    • 1 free aden & anais swaddle per order
    • 1 free wet bag, one-size diaper, or triple-pack per order
    • Limit 2 orders per household.

The Finer Details
  • Party goes through Monday 7/22 at 23:59ct. Some freebies are limited. Shop early for best pickings.  
  • Newborn diaper rentals and gift certificate purchases do not count towards qualifying order total. 
  • IBB reserves the right to remove any freebies whose requirements are not met. IBB will pick any colors/prints. 
  • Due to order volume, changes or cancellations cannot be accepted. 
  • We try to always ship within 24 hours. However, due to volume please understand it might be slightly longer. 
  • Not valid on pending or prior purchases.
  • Limit two party orders per customer. 
  • Tula carrier winner will be selected to arrange size and color/print.
  • Gift certificate winner will be emailed their credit code.